Finding a New Shampoo and Conditioner: Trying JVN, Pureology and Joico

For the past few years, I’ve been using the same shampoo, conditioner and deep conditioning mask. They’ve all worked great and I’ve been happy with my hair. But suddenly they are just not working like they used to. I don’t know, my hair just feels kind of sad and limp. And maybe not as healthy as it previously did? I don’t know, life has been hard and I need a new shampoo to fix all my problems.

Here’s what I’ve been using since around October 2020: Olaplex No.4 shampoo, Olaplex No.5 conditioner, and Moroccan Gold Series Treatment Mask.

After years of working fantastically, when I opened a re-order of the Moroccan mask it seems like they’ve changed the formula and it doesn’t work as well. And since I’m towards the bottom of both Olaplex bottles, I feel like I need to date around a little before re-committing to $28 per bottle.

According to my hair stylist, my hair is fine but I have a lot of it. Also, my hair tends to lean more dry and is color-treated with me dying it at home every 8-9 weeks.

I started by googling ‘best shampoo and conditioner for fine, dry, color-treated hair’ and then when I’d see a potential match, I’d internet stalk for the reviews. Finally, after gathering a ton of information, I hit up my local TJ Maxx and Ulta to grab a few options to try:


The only reason I even know about JVN is that Elyse Myers raved about JVN products at some point and that stuck in my head and influenced me.

  • JVN Undamage Strengthening Shampoo$21 on Amazon, but I found it for $10 at TJ Maxx. Key benefits: gently cleanses, good for over-processed hair, minimizes split ends.
  • JVN Embody Volumizing Conditioner$21 on Amazon, but I found it for $10 at TJ Maxx. Key benefits: adds thickness and fullness to limp strands, restores softness and shine.


Pureology Hydrate Sheer came up again and again when I was googling for the best shampoo for fine, dry, color-treated hair. I didn’t want to commit to a full bottle, so I went to Ulta to buy travel-sized versions.

  • Pureology Hydrate Sheer Nourishing Shampoo$35 for full size on Amazon, but I bought the trial size for $11 at Ulta. Key benefits: specifically for dry, fine hair and restores suppleness to color-treated hair.
  • Pureology Hydrate Moisturizing Conditioner $36 for full size on Amazon, but I bought the trial size for $11 at Ulta. I WANTED to buy the Hydrate Sheer conditioner to match the shampoo, but they didn’t have it. So I bought the next best thing, the regular hydrate. Key benefits: provides moisture, softness, and protection for dry and color treated hair. The hydrate sheer is for fine hair and the hydrate is for medium to thick hair.


The brand Joico also kept coming up in my google searches, so I was thrilled to find it at TJ Maxx!

  • Joico HydraSplash Hydrating Shampoo – $42.50 on Amazon, but I found it for $10 at TJ Maxx. Key benefits: adds hydration and softness to fine-to-medium, dry hair. Will not weigh it down. Has crazy good reviews on Amazon.
  • Joico JoiFULL Volumizing Conditioner$24 on Amazon, but I found it for $10 at TJ Maxx. Key benefits: for fine, thin hair. Adds instant body and long-lasting fullness. Boosts shine. Also has excellent reviews.

I’m going to take turns with each brand and give them a try for a week or so each. I’m very much hoping I find a new favorite. Going on reviews alone, I have high hopes for all three of the brands… so I’ll be sure to check in and let you know the winners.

Also, if you also have fine, dry, color-treated hair and you have a favorite shampoo and conditioner, please let me know so I can add it to my list!

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2 thoughts on “Finding a New Shampoo and Conditioner: Trying JVN, Pureology and Joico”

  1. I have color treated hair, not fine, but some days, not as happynas others. I used Pantene, ( both the clean, and color renew types )it has a nourishing component to it, and I have always liked my hair after using it. I use the moisturizer that comes with the color I use, and really love the softness, and shine it gives my hair.

    I take biotin, and while waiting to get a new bottle in the mail, I have noticed my hair isn’t as full as when I took it. I may have to go to some other brand of biotin, this delivery takes way too long. I hope you enjoy your new products!

  2. I have fine, highlighted curly hair and a lot of it lol. I’m currently using Joico Moisture Recovery I didn’t think I was going to like it because i haven’t had much luck in the past with Joico products (k-pak etc…) but i’m surprised because it’s become my everyday shampoo/conditioner. If i’m feeling real bougie I also use Kerastase Bain Force Architeche Shampoo and Ciment Anti-Usure Conditioner. Yes these are pricey but I only use it maybe once or twice a week and it’s amazing. I would also check out Bumble & Bumble Bond-Building Repair Oil Serum it’s a relatively new product and i LOVE it, it also smells phenomenal.

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